PC shipments hit record levels with 4.5 million units in July-Sept quarter – The Hindu BusinessLine

lipped from: https://www.thehindubusinessline.com/info-tech/computers-and-laptops/despite-supply-challenges-indias-pc-market-continues-its-growth-momentum/article37556013.ece


Bigger than the total yearly consumer shipments in 2019

The India traditional PC market (inclusive of desktops, notebooks, and workstations) continued its growth momentum despite ongoing supply and logistical challenges. Traditional shipments witnessed a 30 per cent year-on-year (YoY) growth in the July-September quarter, marking the fifth consecutive quarter of growth in India according to new data from the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker.

Future outlook

Commenting on the outlook for upcoming quarters, Jaipal Singh, Research Manager, Client Devices, IDC India, said, “After five straight quarters of annual growth, the consumer market is hinting at demand softening as schools and colleges resume physical classes. Brands have prioritised margins in the last few quarters. However, to boost penetration further, brands need to initiate new programs around affordability, awareness and education to utilise the stimulus that pandemic has given to digital learning to plan long-term growth.”

Singh added, “Demand from enterprises and SMBs still look favourable to support the PC vendors in 2022 as key verticals continue to provide fresh orders. Additionally, vendors will target to materialise long-pending education deals with the improving supply situation in the country.”

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