Over the past year and a half, since the pandemic hit, working from home and online education have become almost a norm, leading to numerous daily video calls, online conferences and meetings over smartphones.
Bosses, watch out. A team member in a meeting suddenly gets a call from his or her mother, cites an emergency and leaves.
In reality, the call might not have been from the employee’s mother. The person could just have used what is being labelled a “ghost call“.
This is a new feature being piloted by caller identification app Truecaller, in which a user just needs to toggle with the handset to activate the new option catered to help subscribers escape sticky situations.
“Ghost call is for everyone who is stuck and seeking an escape from boring situations. It can be used to break an awkward silence or excuse yourself from an embarrassing situation. Or, even save yourself from creepy encounters with strangers,” Rishit Jhunjhunwala, managing director, India, at Truecaller, told ET over email.
Truecaller, which has about 219 million users in India, said its latest feature is the outcome of customer feedback. “…we are constantly listening to user feedback and requests on multiple channels like our official pages on Twitter, Instagram, YouTube and Facebook. Over the past year, there were thousands of requests to add some fun features, and ghost call is the first,” he said.
Over the past year and a half, since the pandemic hit, working from home and online education have become almost a norm, leading to numerous daily video calls, online conferences and meetings over smartphones. And call fatigue has also increased several times over this period, say experts.