India needs to work on its external image if the current drop in tourist arrivals is to be reversed
The Centre’s ambitious goal of doubling tourist numbers over the next five years is not off to a good start. Most of the popular tourist destinations in India are reporting a sharp drop in arrivals. At the Taj Mahal, a must-see monument for all first-time tourists, visitor numbers are reportedly down by almost 60 per cent compared to last December and occupancy at Agra hotels has slumped. Even in Goa, which hasn’t seen any CAA protests, tourist arrivals are down from a year ago. About nine million tourists came to India in 2019 and the government points to a 3.2 per cent rise in arrivals this year. It says its measures to boost the sector are starting to take effect.
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