Name of Founder (s): Ritesh Bawri, Malvika Bawri and Vinay Bawri.
City: Bengaluru and Kolkata
Industry: Data Analytics
Investors Details & Amount raised: Undisclosed funding from Indian and Silicon Valley investors”We can answer any question or solve any problem for any type of client using data,” promises the cofounder of Quantta, Ritesh Bawri.
This bold promise from Bawri comes on the back of building a data analytics platform called Quantta which, as the founders put it, has Asia’s largest consumer file built into it.
“It is a platform which ingests data in real-time of over 350 million people covering 80% of urban India. The platform has actionable information about the demographics, socioeconomic and lifestyle behaviour of audiences both at scale and at the individual level,” says Bawri.
The company uses data learning built on top of this data to answer two simple questions for their clients: Where are my customers? And, how can I drive them to consume?
The two questions which the entire marketing industry is trying to answer for their clients and which Quantta founders say lie in data. “Every sector is moving towards data driven decision making. Digital Marketing has become pertinent for the success of a business. Individual level targeting will save time, money and result in faster conversion. We all have a lot of data, but Quantta helps you channel it to your benefit,” claims Bawri.
The company collects its data from “multiple disparate sources” and processes it to offer location analytics to help clients make intelligent expansion and contraction plans and find the best hyper local market for their clients.
A ‘custom built’ audience
The company claims to have built over 300 data streams which provide them with 40 billion data points. All this data is then analysed using predictive modelling, machine learning, artificial intelligence and Quantta’s proprietary location analytics algorithm to identify customised audience, run the hypothesis and target that audience.
“With our unique depth of data that is available on an individual level, we can custom build the audience for your specific product or service based on the preferences of users and the product offerings. We provide data insights that can be decomposed to district, ward or even 1sqkm grid levels. The power of our data and social listening tools help you target the right people with the right persuasion triggers to influence their behaviour. This ensures efficient lead generation,” says Bawri.
The company has gathered several clients across industries – banking and financial services, QSR, aviation, manufacturing, microfinance, jewellery, government bodies, etc. “We have worked on projects involving location, predictive and behavioural analytics,” says Bawri. Some of their clients have been big names like SBIBSE -1.18 %, McDonald’s, SpiceJetBSE -4.24 %, TVS, and Bombay Dyeing.
The startup has recently joined hands with a US-based company Optimus to expand its geographical reach as well as to improve its productivity and efficiency of its deliverables. Quantta intends to apply the advanced technologies developed by Optimus to the stores of data under its possession.
“This has been a major breakthrough. This will help us expand our services worldwide. We are already working with multinational Companies,” says Bawri.
Bawri says the startup still faces the challenge of making its prospective clients understand the ‘value of the product that uses geo-locational data to predict human behaviour’, however, not many find that they can say no to Quantta helping them use “the limited resources at the disposal of our clients effectively”