Clipped from: https://timesofindia.indiatimes.com/spotlight/did-you-back-up-your-data-today/articleshow/81779037.cmsLast May, I received an invitation to attend a colleague’s wedding over a video-conferencing app. When later I discussed it among friends and office colleagues, it dawned on me that it wasn’t the only digital wedding and I wasn’t the only one to experience a wedding in such an unbelievable way, until the coronavirus pandemic spurred changes in everything we had been doing in a certain manner. The pandemic has forced almost every industry to modernise with unprecedented haste and has consequently reshaped consumer behaviour. Confronted with lockdown and restrictions we have embraced digital life at an unrivalled scale and are growing more comfortable with it with each passing day. This seismic change in our behaviour is resulting in one big trend—overwhelming data growth!
Jaganathan Chelliah, Director of Marketing, India, Western Digital
Data is the new gold
It is universally known that the world’s most valuable resource is no longer oil, but data. Affordable devices at every price-point, internet accessibility, and our changing lifestyles have made data, pervasive, abundant, and invaluable. It is not just that the rate of growth and the volume is increasing; the value of data is also becoming paramount. AI-based applications we use in our daily life, for example, maps, extract value or meaningful information from data. Algorithms that interpret or predict important information such as about weather – rain or possible storm – are dependent on data. Data, be it personal or professional, is important for us.
Can data thrive without storage?
While data is becoming immensely valuable, it is of no value if not captured and stored appropriately. You might have created and captured beautiful memories when you threw that party to celebrate possessing your own house, or on your child’s first birthday, but if you did not store those memories, you would struggle to remember even the most striking moments, the one you thought are etched in your mind forever, a few years later. You would oscillate between blue and grey when thinking about the colour you wore that day. Therefore, the importance of storing your data cannot be emphasized enough; and it is even more important to take frequent and regular backups.
When did you back up your data last?
Data backup is a seemingly straightforward habit, then why do we shy away from doing it? Is it because of the misplaced faith that anything undesirable will not happen to us or are there more layers to it? In November 2019, Western Digital and KANTAR IMRB research conducted a study of consumers in India to understand data storage habits. While more than one among every four respondents/PC users has lost their data, nearly half have not taken a full backup of data, and one among five has never taken a backup at all. On delving deeper to understand this high level of inertia towards data backup, we realized it is because of behavioural as well as circumstantial reasons. People consider backing up data as a time-consuming and tedious process. However, companies such as Western Digital are introducing innovative products to make data backup an easy and enjoyable experience.
You need a digital vault to manage your digital gold (data)
In a technology-driven world, there is a high requirement for easy-to-use personal data management solution to effectively manage the huge volume of previous, current, and future data. There are innovative products such as WD’s My Passport TM portable HDDs and SSDs that offer features to overcome the issues cited by people. For example, WD’s My Passport HDDcomes with an automatic backup feature that, when enabled, can help take the tediousness away from backing up data. Bundled with the WD DiscoveryTM application for easy and secure transfer (download required), this palm-sized portable device comes in up to 5TB* capacity and is an emerging popular choice for backup devices. Another good device is WD’s My Cloud TM Home, which is an easy-to-use personal cloud storage device that plugs directly into your Wi-Fi router at home so that you can save all your digital content in a central location. Unlike a traditional NAS, it is a simple centralized solution to back up your photos, videos, and files, and have them all stored in one place. With the My Cloud Home app, you can access, upload, and share your content from anywhere with an internet connection.
Covid-19 has acted as a spur to create and consume gigantic amounts of data as our lives turn digital, and it has also exposed the importance of not leaving things to fate but taking action to secure what is important to us. The importance of data backup has become critically important today. Remember, the key is not just backup but frequent backup.
1As per Western Digital and KANTAR report on Understanding Consumer Data Storage Habits & usage of External HDD (PPT attached)
*As used for capacity, 1 GB = one billion bytes. Actual user capacity may be less, depending on the operating environment.
Disclaimer: The article has been produced on behalf of Western Digital by the Times Internet’s Spotlight team.